PPT Slide

References

• Fourt, L. A. And Woodlock, J. W. (1960), "Early Prediction of Market Success for New Grocery Products," Journal of Marketing, Vol. 25 (October), 31-38.

• Yamada, Masataka, Ryuji Furukawa and Hiroshi Kato (2001),

　　　　　“A Conceptual Model for Adoption and Diffusion Process

　 of A New Product and An Eagerly Wanted Product,” will

　　 appear on Review of Marketing Science, University of

Texas at Dallas.

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