Sales Forecast of Music CDs in Convenience Store Environment*
*This study was supported by special grants from Iihara Management Institute and NTT Musashino Research Laboratories and a regular research fund of Kyoto Sangyo University.
myamada@cc.kyoto-su.ac.jp
Evergreen Japan Corporation
r.furukawa@evergreen-japan.co.jp
Iihara Management Institute
Marketing Science Conference 2001, Wiesbaden Germany, July 7, Saturday-B4 10:00-11:30 a.m., Room: Fjodor-Dostojewski-Saal