PPT Slide

1.1 Classification of Products in Marketing

• Before we proceed to anticipatory good/service, we would like to review conventional product classifications.

• What is a product? A product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.

• It includes physical objects, services, persons, places, organizations, and ideas (P. Kotler, 1988).

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