PPT Slide
1 Introduction (continued)
- Second, we found that the diffusion patterns of anticipatory goods are much sharper than those of first purchases of groceries comparing the goodness of fit between Bass diffusion model and Weibull distribution model on the sales data of music CDs. Hence, those goods indicating sharper diffusion curves can be identified as anticipatory goods.
- Finally, we consider marketing strategy of new product introductions for anticipatory goods.