特性(続き）：
3. Low Risk: Consumers basically like it because of their satisfaction with its previous version. Therefore, they have very little perceived risk on it. They anticipate the same or more level of satisfaction than before.
4. Low Risk: It should be reasonably priced so that consumers can tolerate its unsatisfactory performance even if it happens to be the case. Movie goers pay an admission fee of 1,000 yen. A price for the version-up.
5. It may have “out of stock” risk but not with the internet distribution.
例（実例）：超人気コンピュータ･ソフトウエア／ゲーム･ソフトウエア（Windows95）, スーパースター主演／超人気監督の映画（Terminator 2, etc.）、超人気アーチスト（グループ）のコンサート／音楽CD 、ジャンボ宝くじ