PPT Slide

定義(Definition)：an anticipatory product/service is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy an anticipatory want or need.

1. High Value: Consumers want it eagerly and obtain it anyway when it becomes available because they like it.　They may be fans, admirers, and the like.

2. Intensive Information Search: Consumers are willing to make great efforts to search for information about its content, available time and date, etc., to travel for obtaining it and so on.　Often times, there are abundant supply of its information.

４．１　待ち望み品（Anticipatory Good/Service)

定義(Definition)：an anticipatory product/service is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy an anticipatory want or need.