A square
logo parts expresses the infinite possibility of the company by using
not "Quietness" two dimensional but "Movement" three dimensional. The
motif of "S" is a initial of Sony, and the gradation from red to yellow
expresses the power of the company. It shows works toward outside permanently
, the shine to the future which looks like the light of the sun. Red,
orange, and yellow are expressing zeal, aggressive character, youth, and
happiness. Blue which used for the logotype part is shows that this company
is a member of the Sony group.
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