Professor Yamada has been interested in Marketing Science, specifically in the field of New Product Diffusion in Marketing. Also he is interested in Marketing in the recently expanding Cyberspace.
He is a member of INFORMS Society for Marketing Science (ISMS), INFORMS, the American Statistical Association, the Japan Institute of Marketing Science, the Operations Research Society of Japan, and the Japan statistical Society.
A Presentation for 1999 Marketing Science Conference at Syracuse University
A Presentation for 2000 Marketing Science Conference at UCLA
A Presentation for 2001 Marketing Science Conference at Wiesbaden, Germany
Yamada, Masataka, Ryuji Furukawa and Hiroshi Kato (2001) "New Product and Eagerly Wanted Product Adoption and Diffusion Processes: A Conceptual Model," Review of Marketing Science , Vol. 1, The School of Management at The University of Texas at Dallas.
A Presentation for 2002 Marketing Science Conference at University of Alberta, Edmonton, Canada
A Presentation for 2005 Marketing Science Conference at Emory University, Atlanta, Georgia
A Presentation for 2008 Marketing Science Conference at Sheraton Vancouver Wall Centre Hotel, Vancouver, British Columbia, CANADA
A Presentation for 2009 INFORMS NATIONAL MEETING at HILTON BAYFRONT & CONVENTION CENTER, SAN DIEGO, CA., U.S.A.
Consumer Innovativeness and Structure of Innovation Diffusion, 2010 INFORMS Marketing Science Conference, Cologne, Germany, 201006
An Investigation of Scales for Consumer Innovativeness, 2011 INFORMS Marketing Science Conference, Houston, TX, USA, 201106
An Investigation of Domain-specific Innovativeness
Social Media and Degital Marketing: Report on NYU Executive Education Program
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