PPT Slide
- Lekvall, Per and Clas Wahlbin (1973), “A Study of Some Assumptions Underlying Innovation Diffusion Functions,” Swedish Journal of Economics, 75,362-377.
- Mahajan, Vijay, Eitan Muller and Rajendra K. Srivastava (1990), “Determination of Adopter Categories by Using Innovation Diffusion Models,” Journal of Marketing Research, Vol. XXVII (February), 37-50.
- Mansfield, Edwin (1961), “Technical Change and the Rate of Innovation,” Econometrica, 29, October, 741-766.
- Sawhney, Mohanbir S. And Jehoshua Eliashberg (1996), “A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures,” Marketing Science, Vol.15, No. 2, 113-131.