PPT Slide
- Marketing strategy for a new anticipatory good/service:
(1) One should let consumers be involved from its development stage.
Ex. (a) ASAYAN project of TV Tokyo; (b) use famous artists, movie stars, directors; (c) make it series etc.
(2) Before the introduction of a new product, its promotion and publicity should be done as intensively and widely as possible into the target market.
(3) The initial price should be set at the most reasonable level possible or free if possible.