PPT Slide

Properties (continued)：

• 3. Low Risk: Consumers basically like it because of their satisfaction with its previous version. Therefore, they have very little perceived risk on it. They anticipate the same or more level of satisfaction than before.

• 4. Low Risk: It should be reasonably priced so that consumers can tolerate its unsatisfactory performance even if it happens to be the case.

• 5. It may have “out of stock” or “sold out” risk but for certain products such as music by internet may not have this risk at all and at the same time it offers instantaneous supply responses for consumers.

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