PPT Slide
4. Anticipatory (Eagerly-awaited) Good/Service
- Episode: Tickets for the national singer, Hikaru Utada’s first whole country concert tour are put on sale on April 22, 2000 and all of 70,000 seats are sold out within 90minutes. Also the sales of her new single “Wait and See~Risk~” have already exceeded 1.3 million CDs within first three days after its introduction. Her popularity seems to stop nowhere. (ZAX 4/23/00).