何のために分類をするのか? マーケティング・ミックス戦略を開発するために製品特性/購買行動に基づいた製品分類をして来た。
Core Product: what is the buyer really buying?
Tangible Product: a quality level, features, styling, a brand name, and packaging.
Augmented Product: additional services and benefits.
Nondurable goods, Durable goods and Services
Consumer Goods and Industrial Goods