’99 Marketing Science Conference at Syracuse University, May 20-23, 1999
Objective
Major Results
PPT Slide
Classification Criteria for Diffusion Patterns
Class Map with Iso-Peak Time Curves
Factors Affecting to Diffusion Patterns
Class Map
Review of Behavioral Pricing Theories: Theories for Subjective Judgements of Price Attractiveness
Our Conceptual Model
Japanese Market
U.S. Market
Assumptions we made for this study
Video Cassette Recorders
Microwave Oven
CD Players
Conclusions
Conclusions(continued)
References
References (continued)
Movie contents affect the diffusion pattern as a case of one price (Sawhney and Eliashberg, 1996)
電子ﾒｰﾙ : myamada@cc.kyoto-su.ac.jp
ﾎｰﾑ ﾍﾟｰｼﾞ : http://www.kyoto-su.ac.jp/~myamada/index.html